The price of gold has undergone a remarkable evolution over the past decades. In the 1970s, it stood at approximately 5,000 CHF per kilogram. During the following decade, it rose to around 15,000 CHF per kilogram. By the 2000s, it surpassed the 30,000 CHF per kilogram mark for the first time, and since 2010, it has shown a steady increase, driven by financial crises, inflation, and geopolitical uncertainties.

Over the last ten years, the price climbed from roughly 29,000 CHF to over 75,000 CHF per kilogram, marking an increase of more than 150%. In the past twelve months alone, gold prices fluctuated between approximately 55,000 CHF and 75,000 CHF per kilogram, reflecting ongoing economic and geopolitical tensions. Currently, the price of gold stands at around 75,560 CHF per kilogram.